Sets on the beach is an event being run 3 times a year. As a company, they had been using Facebook on and off but didn’t know exactly if what they were doing had an impact on sales. They were also boosting random posts and hoping for ticket sales.
We talked to the Ticket provider and asked them if they would let us implement Google Tag Manager. This would then enable us to run multiple scripts with just one line of code. We added a Facebook pixel to the ticket vendor’s to be able to measure add to carts and purchase conversions. On top of that we added a retargeting pixel on the event’s website as well.
Budget: RS 90,000 ($3000)
Ticket Sold: 832
Revenue: Rs 1,797,120 ($66, 560)