Facebook Marketing
Australia's Favourite Beach Party
Project Detail

Rs 94 ($3.40) CPA

2118% ROI

Project Detail

The problem

Sets on the beach is an event being run 3 times a year. As a company, they had been using Facebook on and off but didn’t know exactly if what they were doing had an impact on sales. They were also boosting random posts and hoping for ticket sales.

The Solution

We talked to the Ticket provider and asked them if they would let us implement Google Tag Manager. This would then enable us to run multiple scripts with just one line of code. We added a Facebook pixel to the ticket vendor’s to be able to measure add to carts and purchase conversions. On top of that we added a retargeting pixel on the event’s website as well.

Budget: RS 90,000 ($3000)

Ticket Sold: 832 

Revenue: Rs 1,797,120 ($66, 560)