Responsive Web Design
16
Mar

Designing A Website Homepage That Boosts Conversions. 3 Tips From The Pros

  In the online world of digital marketing, there are enough acronyms to keep a dyslexic confused for a very long time. But there are two acronyms in particular that, we find, are less popular than others and they shouldn’t be because paying attention to them and getting them right is often the difference between...
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15
Feb

SEO & Online marketing for hotels | 4 Considerations When Targeting Hotel-Related Keywords

  As Google evolves, the rules governing SEO change, and so do user experiences with search results. Depending on what keywords you search for, the first page of listings include anywhere from 3 to 5 different blocks of search results. Each of these blocks have their own rankings, meaning your website can have a different...
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Web Design Service
30
Nov

The Beginner’s Guide to Hotel SEO

As of October 2015, there are more than 100 billion web searches a month. And that’s just Google. As more travelers are starting their search online, being one of the hotels that pops up in the rankings can make or break your business. Statistics show that 90% of people don’t make it past the first...
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How good is the quality of your website? Here are 1o questions (or points) to reflect upon. It’s just a guide to see if your website has all the elements to make it a stunner. 1) How is the design? – Is is appealing? – Are the colours easy on the eyes and allows for users...
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Design is the key to the success of your website. There is no question about it. Steve Jobs said it a few years back and he was totally right…look at Apple today. When designing for web, we want to focus on some key end result. Maybe you need them to sign up, download something, buy...
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A lot of companies and business owners have one question in mind…”are we making or losing money with SEO?” For this reason, most companies spend their marketing budget on paid search such as google adwords because it allows them to easily track their return on investment (ROI) Calculate your ROI with SEO is almost as easy...
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Search Engine Submission
17
Apr

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they...
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Flatco Ipad
17
Apr

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any...
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Importance Of Anchor Text
17
Apr

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor...
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