CASE STUDIES

Australia's Favourite Beach Party
Project Detail
FACEBOOK MARKETING

SETS ON THE BEACH

The problem

Sets on the beach is an event being run 3 times a year. As a company, they had been using Facebook on and off but didn’t know exactly if what they were doing had an impact on sales. They were also boosting random posts and hoping for ticket sales.

The Solution

We talked to the Ticket provider and asked them if they would let us implement Google Tag Manager. This would then enable us to run multiple scripts with just one line of code. We added a Facebook pixel to the ticket vendor’s to be able to measure add to carts and purchase conversions. On top of that we added a retargeting pixel on the event’s website as well.

Budget: RS 90,000 ($3000)

Ticket Sold: 832 

Revenue: Rs 1,797,120 ($66, 560)

 

The Results

 

CPA icon

Rs 94 ($3.40) CPA

Keywords-Ranking

2118% ROI

The Problem

OUT OF THE BOX wanted to dominate the organic results to be able to achieve the maximum potential number of enquiries.

The Solution

After 18 months and a very steady pace, we’ve been able to achieve top 3 spots for all the money keywords they were after. This increased their enquiry numbers substantially.

We’ve been able to do that with a good content plan and some link building to slowly build the authority of the site over the months given.

The Results
CPA icon

~Rs2160 ($80) CPA

Keywords-Ranking

1,150% ROI

SEO + LINKEDIN MARKETING

OUT OF THE BOX

Link-Building
Screen Shot
Heat-Exchangers-WA
Google Adwords Campaigns
Google Organic Search Results
GOOGLE ADWORDS + SEO

HEAT EXCHANGERS

The Problem

Heat exchangers wanted to dominate the top of google organic search results and wanted to find a more profitable way to run their Adwords.

The Solution

After 15 months and a very steady pace, we’ve been able to achieve first spot for all the money keywords they were after. This increased their enquiry numbers substantially.

We’ve been able to do that with a good content plan and some link building to slowly build the authority of the site over the months given.

The Results

SEO-Target-Result

Rs 600 ($22) CPA

Keywords-Ranking

First Spot for major keywords

FACEBOOK MARKETING

THE MEATBALL BAR

The Problem

The Meatball Bar is a franchise made up initially 2 restaurants and they were interested in opening a 3rd one within a 6 months timeframe. They had a healthy ROI due to their novel menu and food styles. They had a small email database of 500 people and had no real social media strategy. 

The Solution

Specific Promos

We came up with a specific list of specials and a set of hours where the posts would go out. This would maximise the likelihood of bookings. By doing so, we increased the booking numbers on days that were usually very quiet.

Rigorous Post Scheduling 

We also came up with a rigorous post schedule to increase the engagement and subscription to email list. Email list grew from 500 people to 4500 in less than 6 months.

Weekly competition

Weekly competitions split amongst the different restaurants to increase engagement, bookings and email list.

Staff Involvements

There is nothing better than fresh content. This can be achieved by involving floor managers and chefs to just snap some photos and send into a dropbox folder. These can then act as a library of swipe images.

The Results

The growth over a year has been massive. We grew the fan page from 5ooo to 20000. With the right strategy and content plan in place, we’ve had massive reach on a lot of posts and deal. This resulted in massive brand exposure for a very small investment.

CPA icon

40% more Turnover

Keywords-Ranking

5660% ROI

Our Specials
Menu-of-the-Week
The Meatball Bar Facebook
Google-Analytics-Result